Increase Customer Trust to Decrease Bounce Rates

We tested and found that using social proof as a behavioral intervention can increase conversion rates.

Project Date

June - August 2017



(Jet is a new e-commerce company recently acquired by Walmart.) 

Although focus groups are a great starting point to generate insights, we know from behavioral science that there is a gap between what people say and what people do. So I designed and conducted a mixed-factorial prototype experiment to bridge that gap.

The nature of this work is confidential.