I design theory-driven experiments to understand why people do what they do and nudge decisions to create a better user experience.
I care about improving products & experiences for people through behavioral science by conducting research and experiments.
Jet | Increasing Conversion Rates
One of industry's first in-house behavioral science experiment to increase customer trust
CAH | The Hope Project
Field research to inform app design in an international research collaboration
Fabulous | UX Experiments
Applying behavioral science through A/B tests and U/I experiments to help people build healthy habits
Making IM More Meaningful
Determining UX design factors to create a virtual environment that enhances meaningful conversations
Fabulous | UX Diary Study
Discovering pain points by collecting longitudinal data through qualitative and quantitative methods